We live only to discover beauty. All else is a form of waiting – Kahlil Gibran
Ukraine
Overview
-
Ukraine is one of the largest and fastest-growing consumer markets in Central and Eastern Europe
-
Ukraine’s population is concentrated within the 25-54 year age group, which represents approximately 44% of the total population
-
Ukraine’s three main cities account for approximately 12% of the total population
- Ukraine ranks 76th out of 190 countries in the 2018 doing business report1
Source: Doing Business Report (2018)
Ukraine – Cosmetics Market
Overview
- Ukraine’s cosmetics market reached approximately US$800 million in 2016 and US$850 million in 2017, reflecting 6.3% growth year-over-year
- Store-based retail dominates the distribution channels, accounting for 35% of sales, and within that channel, 65% stem from beauty stores whereas the rest come from those in supermarkets and pharmacies/drug stores
- Ukraine is one of the largest and fastest-growing consumer markets in Central and Eastern Europe.
- Among all five Skincare categories analyzed, the Facial Care is the leading value category with 69.5% share by value in the Ukrainian Skincare market
Source: (1) U.S. Department of Commerce (export.gov) – Cosmetics & Personal Care Products Ukraine; sources on footnote of each graph
